I’m not going back on Twitter until I’m a millionaire.
A few weeks ago I got an email from a subscriber on my list. He sent me a screenshot of a conversation that was developing on Twitter. A conversation that mentioned me and my Make It Rain Monthly newsletter.
What this subscriber of mine didn’t know at the time was that about a week or two before this happened, I did something kind of crazy in today’s social media-addicted world.
I deleted my Twitter account.
And I don’t have any plans to come back.
I gotta admit, when I saw this conversation… I wanted to go back. I was still within the 30-day reactivation period where I could get my account back and restore everything to normal.
It took every fiber of my being to resist the urge.
But that’s the funny thing about social media though, isn’t it?
Should we really allow these platforms to have this much control over our brains and our behavior?
As I saw this Tweet thread, I stopped what I was doing.
It distracted me from my work.
And I wasn’t even ON the platform at the time.
Think about that.
I think back to how much time I spent scrolling and scrolling, for hours each day sometimes. And what did I have to show for it?
Shitposting is Fun. But it’s not going to make you rich.
One of the things I noticed while I was on Twitter was that the people who benefitted the most were ALREADY famous before they got on the platform.
I think this is kind of true for ALL social media platforms, btw.
The people at the top were already at the top.
Sure, there are definitely some who have used these social platforms to build huge followings through their content. And to be honest… I have a ton of respect for those people.
That is really fucking hard.
I’m kind of in awe that these people figured out how to crack the code. So I don’t wanna take away anything from people who are good at social media and use it to their advantage.
Play on playa.
For me, it was different though.
I had to make a choice.
I could be on Twitter. I could build a great business. But I couldn’t do both.
I basically sat myself down one day and looked at things objectively.
If I continue to let other people control my brain and how I think and feel all day… am I ever going to build the business I want?
Am I ever going to build a multi-million dollar brand?
Things became very clear for me this year. On top of having my son in March, I also launched my e-commerce email marketing agency, Orzy Media.
Now, I had staff.
I had people who relied on me bringing home the bacon so I could continue to pay them.
This wasn’t fucking playtime anymore.
Nothing will make you mature as an entrepreneur faster than having a payroll.
I realized that I couldn’t afford to give up any other mental bandwidth to social media. I had to reclaim my attention. I didn’t have a choice.
What if I just tried it?
What if I just walked away for a few weeks and looked at how I FELT each day?
My income shot up almost immediately after deleting my Twitter.
I deleted it in August.
And my revenue for the month of September was up 194% from August.
Was it a fluke?
Well, in October I’m on track to exceed September’s revenue. It’s obviously only been a few months… but it’s something I’m going to continue to track over the next year or so.
Why did this happen?
FIRST — I had more mental bandwidth. I didn’t have that extra 10,000+ words of trash clogging up my subconscious each day. I had clarity, for the first time in years.
SECOND — I felt calmer. Twitter is the outrage machine. I know that wasn’t their intention when they started it. But that’s what it’s become. It’s the gladiator’s arena. Combatants compete to see who can dunk on each other harder. Everything is political. And the algorithm is pulling the strings, engineering a shift in behavior and mood that follows you long after you put your phone down.
THIRD — I had a chance to double down on what was working in my business. Email marketing and paid ads. Those are probably the only two things I’m going to be doing in my business going forward. It took me seven years to realize my business could actually be that simple. Attract people with ads, deepen the relationship with email. That’s really all you ever need, despite what all the gurus try to sell you.
What about the other platforms?
I deleted Instagram off my phone a while back. Honestly, Instagram is fucking stupid.
It’s just soft-core porn that comes in many different flavors.
Ever see those food accounts with the completely absurd bacon-burratta-mac and cheese-prosciutto-fried onion-mozzerella stick burgers? Or those insane ice cream sundaes that are easily 25,000 calories?
Nobody eats that shit.
Not even the dickheads who post it. They get restaurants to make absurd dishes that’ll look amazing on Instagram. They take their pictures. And then they throw that shit in the trash.
Talk about ‘fake life.’
I installed newsfeed eradicator a long, long time ago. Which is why I don’t comment on anything unless I’m tagged.
They’re all to blame.
They’ll all sap your energy. And they’ll sell every bit of attention that you give them.
Will I ever go back?
I might go back on social one day.
But here’s the criteria:
- I need to have an 8-figure net worth.
- I need to have a six-pack.
- I need to have an email list of tens of thousands of people so I don’t have to claw my follow count up from scratch.
Actually, as I’m reading this…
Once I have those things, the last thing I wanna do is have to go back to fucking Twatter and deal with random people’s bullshit.
I ain’t going back.
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